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modern twist to classic styles

Posted in: blog on Monday, May 14th, 2012

the modmood design studio is a sweet surprise.  when we first began working on our business plan and the floor place for the store there was a little area in the back that seemed to accommodate perfectly a small design area.  having had a design studio in knoxville, tn prior to joining the corporate life i was anxious to get back to my passion.

i can remember standing in the middle of this little space, once the fabrics, tile, rugs, paints and pillows starting coming in, and telling pat, “i don’t care if i ever do any business back here i just love being surrounded by all these things”.

needless to say, what is going on back in that little area is far above and beyond my expectations.  i guess it goes back to doing what you love and the success will follow.

the growth in our studio has required us to take a leap and that is to purchase another building (if you can believe we don’t have enough room in this one!) and expand our studio even further.  so…we have a place under contract and if all our zoning issues are resolved you will see further expansion of the modmood studio later this year.

most of the work we do in the studio comes from those who walk into the store.  you would think that since we have a lot of contemporary, vintage and mid-century modern in the store that the design opportunities would follow those styles.  however, much of our work encompasses MANY styles.  i was recently discussing this with one of our modmood fans and he said he thinks it is because there are so may people that want to get outside their style box but are nervous about it.  they feel comfortable with you and your team because your experience is in many styles and you can bring that modern edge to the more classic looks…hence our new tag line: modmood a modern twist to the classic styles.

check out our design page and see some of the things we’re doing.  there are a few photos of some of our work posted.  we will soon have a before and after segment but in the meantime have fun browsing at some of the photographed staged units.